National coverage. Local relationships:
At Shirley Farma, our strength lies in our people. Our team is composed by dedicated and experienced sales professionals who specialize in the pharmaceutical sector that provides full coverage across mainland Portugal and the islands (Azores and Madeira), ensuring a direct and consistent presence in pharmacies throughout the country.
Our team is fully specialized in the pharmacy channel, with a deep understanding of local dynamics and ensuring full product knowledge, shelf visibility, product positioning, sell-out support and pharmacist engagement.
We operate with clear territorial divisions and defined objectives for brand penetration.
Each territory is assigned to a specific team member, allowing us to:
• Build strong, long-term relationships with pharmacy professionals
• Provide in-person support, product training, and merchandising
• Respond quickly to opportunities and feedback from the field
Our national presence is supported by central coordination a lean, senior-level management structure, allowing quick decision-making and personalized brand support. and a reliable logistics partner, enabling seamless delivery and efficient follow-up.
Whether in large urban centers or smaller local communities, Shirley Farma ensures every pharmacy receives the attention and service it deserves.